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First Steps on Starting a Podcast for Your Business


According to Google, the first podcast was in 2004. Since then, we have seen waves of ups and downs the popularity of this communication channel. But in the past few years it has seen incredible growth and is, in fact, still moving forward. Although it sometimes feels like we have hit the saturation point with online content, there always seems to be room for more.

Should You Start a Podcast?

In this post, let’s focus on your desire to podcast for your business. Not a purely personal podcast, or some show just for the sake of talking about something you want to share with the world, but a real marketing tool to generate a larger audience, build a brand, and/or monetize.

Podcasting Is a Lot Like Blogging

Let’s face it, they are both great ways to provide content. They can both be useful marketing supports for your business.

And, as with blogs, podcasting is often recognized as something every business should do. Yes, it’s coming to that. How many times has someone told you that you are crazy not to have a blog for your business. Some even make you feel that you are a failure if you don’t. In many respects, it has now come to this with podcasting.

But remember, not every business needs a blog. And such is the case with podcasts as well. At least that is my opinion. Sure, it’s an excellent tool for your business, but we all have limited resources.

A Few Reasons You Might Consider a Podcast for Your Business

So let’s look at a few reasons.

  1. A great way to build your brand and expertise.
  2. The opportunity to repurpose your content.
  3. Less competitive than the number of blogs out there.
  4. A chance to bring your personality into the mix of your content even more
  5. And it’s good for increasing your traffic.

And Three Reasons You Might Be Reluctant to Start a Podcast for Your Business

  1. You don’t have the resources and time.
  2. You feel uncomfortable recording yourself.
  3. You don’t have anything to say.

Let’s Even Go Further

Face it, you are going to have a lot of questions you want answered before heading into the world of podcasting, where there will be decisions to be made:

Can you afford the time and money to pull this all together?

Will people even want to listen to you?

Should you do audio, video or both?

Is it best to be a talking head on the show, do interviews, or mix it up?

How often should you podcast?

These are just some of the questions you need to start asking yourself.

But Bob, You Didn’t Answer the Question

Okay, I admit that I didn’t give you a direct answer. And having promised actionable tips, well, consider these first explorations as a way to help you decide.

This is why I am doing this blog and podcast. To help you make that decision. And along the way giving you tips, tools and resources to help make your podcast journey successful and satisfying.

So let’s do this together.