If you have a podcast, think about this. Each episode has several golden nuggets.
To take it a step further, each question and answer has potential. And it’s the perfect way to add to the strategy of repurposing your podcast.
Of course, when you are doing a podcast, other content ideas will pop into your head and give you more possibilities for blog topics.
Today I’m Talking about the Interview Questions
If you do interviews, as I mentioned, you have a goldmine of stuff sitting right in front of you. A single answer from one of your questions can not only become content worthy of a blog post, but it can also do three other important things.
- Answer that specific question for your blog’s readers.
- Bring a concept to the surface for someone who may not have listened to your podcast.
- Add a bit of SEO juice more on a focused topic rather than the broader topic.
I actually do this myself.
As an example, on our own podcast on BobWP.com, an older post that I did: From Brick & Mortar to Online: How Many Products Should I Sell Online at First?
This single question and answer came from my podcast episode: From Brick and Mortar to Online: Making the Transition with Jonathan Martin
See how that works? The broad concept, a brick and mortar store moving to online, covers a lot of stuff. But there are people who may be asking, and searching specifically for the answer to how many products of their current stock should they make sure and have included in their online store when they launch?
The Printed Word
When it comes to taking this step, transcripts help.
We have done transcripts off and on for our podcasts. It always boil down to resources, both time and money. And there are basically two options:
Automated Transcripts – These are machine driven transcripts that can vary in quality. If you are doing full transcripts, editing these can be quite the job if its anymore than 10 minutes or so. These are perfect for using to pull quotes and and even shorted posts. There are a lot of options out there, but we use the automated services on Rev.com for .10 a word.
Human Created Transcripts – There are a lot of businesses and individuals that offer transcripts that they do manually. Typically, for longer transcripts, this is the best route to go for accuracy. Of course, they vary and one thing I have found is individual, more affordable transcript services may be strong on accuracy but turnaround time is longer. Worth saving some bucks if you can built that in.
In the past we have used the $1 per minute services from Rev. Accuracy is excellent and that includes a 12-hour turnaround or less .
The answer you choose needs to have enough meat to it. Posts with more than 300 words work best for SEO, so find a long enough reply from your podcast guest— or expand it a little if you need to.
But Wait. What About Duplicate Content?
Ah, yes. Duplicate content: that gray area where we aren’t always sure what we can and can’t do to avoid pissing Google off. Since Google doesn’t really penalize you for duplicate content, it does want help in deciding when it finds it, which one it should rank. To play it safe, I treat it the same as when I have used a guest post here from another site where I had originally published it. I make sure to give it a canonical link. If you use Yoast SEO plugin, it’s easy to do.
Added bonus– this also gives you a chance to include a link to the original podcast for those that want to hear even more. Like a teaser.
So now you have some additional insights into getting even more content out of your podcasts. And if you don’t do interviews, don’t let that stop you. Consider the content you are providing on your podcasts. Is there potential to create more content from what you have already started through conversation? Get creative and think out-of-the-box. You will be surprised what you might come up with.