When it comes to blog posts, there are many ways to repurpose your content.
With podcasts you can do essentially the same thing, which I will talk about more in future posts and podcasts. I always look for ways to repurpose them, whether it’s pulling out nuggets of information and creating a blog post, combining a multi-episode series into one podcast, or finding other ideas to repackage them.
When I first thought of repurposing them for YouTube, since my podcasts are audio only, that was problematic. I attempted to create a separate file, adding a couple of graphics, etc. But because of the time it took, it wasn’t sustainable.
As a result, I started using a service a while back called Repurpose.io. I dropped it for a time, but I am back at it again.
Wait. Do People Really Want a Video That is Just Audio?
I asked myself that question many times, more in the earlier days when podcasts remained audio-only. Of course, if you do video for your podcasts, adding them to YouTube is a no-brainer.
But will people listen to an audio-only file on YouTube?
The general answer is yes. People love video and it’s a comfortable medium for them. They are on YouTube probably more than anywhere else. I’m sure there are plenty of videos people have played and not watched: music video and conversations, one-sided and between people.
The fact is, how successful they will be on YouTube varies. There is no way around it. I did this for awhile and got a few listens but slowly dropped it. I have revisited this strategy a second time and the numbers, honestly, aren’t that impressive.
But heck, they are additional listeners and that’s a good thing. Also, the fact that I use a service like Repurpose.io that mostly automates it adds to the reason I am trying it again.
Repurpose Your Audio Podcasts on YouTube, LinkedIn and More
Repurpose will automatically convert and distribute your podcast across YouTube. That is the feature that caught my eye.
But since then, they have added many more services, including converting audio to video for:
You can also publish them to other platforms and have them sent to DropBox and Google Drive.
And lastly, you will have several options including full video or short clip, and horizontal, vertical and square formats.
First, you need to create your connections via the various accounts. Here are all the connection options defined as either input, output or both.
As you can see here, I have my three podcasts hooked up to republish on YouTube. I will be doing more platforms, but I am testing the waters with this.
Creating the Connection and the Workflow
For an example, I am going to add my WP Podcast Snippets to my feeds. I would choose Audio Podcast (input) and click Add Connection. This window would pop up and I would name the connection and add the feed.
Now I can create a workflow. First, I name the workflow. In this case it’s going to be my podcast to YouTube.
Now I choose the inputs. In this case, it’s the Audio Podcast Feed for my newly added podcast.
For the action, I am choosing Convert Audio to Video and opting in to doing the full episode. The other option would be to create a snippet of the podcast.
From the output, I have chosen YouTube and can also choose a playlist to have it drop directly into. I didn’t have my playlist created on YouTube yet, so I was able to do it here.
Once the workflow is created, it will be listed here. You will notice that I have it set on Manual in the Publish Mode. That means that once the podcasts show up, I will manually choose to process them and send them to YouTube. If the Automatic is set, two things will happen:
- Any of the podcasts that were pulled in from your feed will automatically start processing and be pushed to YouTube.
- By setting it to automatic, it will also publish them as you publish them on your site.
One note: it will always process the most recent one first. So if you are doing it as a batch the first time, it will start with the latest and work its way down.
Settings for the Workflow
There are some settings you will want to create for your workflow that include your templates. In this first section, I can choose to either use a template or the image from the podcast feed. I prefer to create my own template.
I can also toggle the Waveform and Progress bar on or off and change the color,
And here are a few more settings. The thing to remember is that these are global settings that will be used on all audios that are publishing from this specific workflow.
- Choose between publishing all or by a date if set to auto-publish.
- Add a call-to-action in the video description.
- Your commonly used keywords (these can be removed if you manually publish per audio/video).
- Set the YouTube privacy.
- Choose from the YouTube categories.
Custom Publish Settings
If I click publish, I get this window. As you see, it has pulled in the title and the full text from the post and the tags I assigned are now keywords. In my case, I typically change the title, edit the description and tweak the keywords.
If you have it on auto-publish, you can always go into YouTube and make the changes, or leave as is.
You can also upload a custom YouTube thumbnail.
The file is now queued for publishing.
Your Podcasts on Youtube
If I go into my channel, I will see all my podcasts.
This is an example of what the earlier ones looked like when I used one of the pre-made templates. You will notice by using that, I also have a subscribe button for Apple Podcasts.
This is what my customized, newer template looks like for the same podcast.
And here is a video that I have embedded on this site from my YouTube channel.
I have shown you a single feature: using this for YouTube. There are many other uses that will help you repurpose your audio to various platforms as well as uploading them for storage.
Check out Repurpose and give your podcasts even more exposure by building up your traffic on YouTube.